November 1, 2012 Merz Apothecary’s Great Shave 2012 Posted In: Industry Trends

In response to the ever growing demand of men’s grooming products Merz Apothecary in Chicago held their annual Great Shave Event.  The event held at the Dunk haus was a massive success with legends such as Mantic and Lyn Abrhams in attendance.  CRW Group was in attendance at the Great Shave 2012 in Chicago last month with the newly launched Dreadnought brand of shaving products.  Dreadnought was also lucky enough to meet other great brands like Muhle, Jack Black, Edwin Jagger, Kent, Trufitt & Hill and many others too name but a few.

A special thanks goes out to TQ and JQ (they own Smallflower/Merz) who put on the Great shave. If you’re in Chicago check out their store which is located in the Palmer House Hilton – if you’re not so lucky to be there you can always check out their Smallflower website.

Also have a look at this cool video they made of the event and make sure you attend The Great Shave 2013.